AXELA

The most efficient way to keep scaling your system, and make it easier to use as it grows.

Phase 2 options for TWA: automations on the boards we have just delivered, or apps on monday Vibe built on top of them.

Prepared for
Tradeswomen Australia Group
Ruma Mathew, Operations Lead
Prepared by
Axela Digital Pty Ltd
Alejandro Panizo, Solutions Architect
Date
October 2026
Valid for 30 days
No migrationyour boards stay exactly as they are, on either route
Two routesautomations on the boards, or apps on top of them
Week 2with apps, your team is already working in them
1

Two ways to take the next step.

Route A

Automations on the boards

AUD 9,687.5038.75 hours, excluding GST
  • 18 automations on the current boards, with testing and a walkthrough video (28.75 hours)
  • A 10-hour support package after go-live, for adjustments and questions
  • Built in one go. The team keeps working on the boards as it does today
  • Needs the people fields filled in and your email connected to monday for the feedback survey

Route B

Apps on monday Vibe

From AUD 9,500AUD 4,750 per app, 19 hours each, excluding GST
  • Up to four apps: Sales, Project Management, Task Execution and Management. Start with two
  • The same automations, built into the apps. Only the survey email is extra, as an optional add-on
  • An 8-week programme, with your team working in the apps from week 2
  • Needs a monday Vibe plan (Pro) and monthly AI credits, paid to monday at TWA's charity pricing

Automating the boards is the shorter path. The apps are the higher-value product, and they evolve better as you add to them. The next slides show why.

2

Your information lives in monday. Your team works in its apps.

Your team's apps

Your information in monday, the boards we built together

3

One app per team.

People who do the same work share an app. Each app has at least one owner and can include several people, so each one only shows what that team needs.

SalesWhoever handles sales and fundraising
Project ManagementRuma and the facilitators
Task ExecutionThe delivery team
ManagementClea and leadership
Sales
Coastal WHS Audit Coastal, 3 contacts Won Proposal approved. The project starts with its stages in one click.
Project Management
Coastal WHS Audit Delivery, stage 2 of 4 QA review pending Stages, QA, client feedback and invoices on one page.
Task Execution
Site inspection report Coastal WHS Audit, Delivery Due Thursday On the facilitator's list, already linked to its project.

It is the same project, saved once in monday. Each team sees it and moves it forward from its own app, without typing anything twice.

4

The more you ask of it, the more your team uses it.

Each review round typically brings 15 to 25 improvements per app.

On traditional boards

Every new feature makes the system harder to use.

Each request adds columns, views and automations. The boards get busier and the team opens them less. Automating the boards is the shorter path, but it is the path that gets heavier over time.

In your apps

Every new feature makes them easier to use.

Requests go into the next version, built around how your team actually works, so the apps get more intuitive as they grow. The boards underneath stay clean.

5

Eight weeks, with your team using the apps from week two.

Week 1DiscoverHow each team works
Week 2DeliverVersion 1 of your apps
Week 3ObserveOne session per app
Week 4In productionVersion 2 live in your monday
Week 5ObserveOne session per app
Week 6PresentVersion 3 and your feedback
Week 7ObserveOne session per app
Week 8DeliverVersion 4, final delivery
Kickoff
Round 1
Round 2
Round 3

Each round is per app

One week we watch your team work in the app, 45 minutes per app. The next, we show you the improvements and take your feedback on the spot.

What about training?

It is the whole process. Your team learns by using its own app from week 2, with us alongside every week.

We plan eight weeks

Most teams tell us by week 6 that the app does everything they need. The last round is there to polish.

6

Four versions of each app, each one shaped by watching your team work.

Each app has its own kickoff session, booked when you confirm. From there, one week we observe and the next we show you the new version.

v2Week 4, in production

Live in your monday, with your real data.

v3Week 6

With the improvements your team asked for while using it.

v4Week 8

Final delivery, with a walkthrough video and 30 days of fixes.

v5+Optional

More versions when your team asks for them, through support hour packages.

7

Choose your route, and where to start.

AUD 14,250
57 hours at AUD 250, excluding GST

Every app includes

  • Its kickoff session, three review rounds and testing with your real data
  • The workflow steps built in: projects and stages from a won deal, close probability by stage, tasks linked to their project, QA reviews and feedback requests
  • The reminders and status updates: due dates, overdue deals and invoices, receipts and acquittals, account check-ins
  • A walkthrough video and 30 days of fixes after delivery

On your monday account

A monday Vibe plan (Pro) and a monthly pack of AI credits, paid to monday directly at TWA's charity pricing. User seats do not change.

How it is billed

Each app is invoiced by Axela as a prepaid package before work on it starts, in line with our Service Level Agreement. Apps left out now can be added later at the same price.

Not sure what the apps would look like?

We can book a call and show you a demo built around TWA's own use case.